Social media optimization : Best 7 tips for every platform

 

On social networks, whether promoting online shopping or a political campaign, it may be easy to advertise. But how do you know if your posts are working? That's the tricky part of social media marketing. The post you think is clever and interesting may not appeal to your audience. Since there are so many companies and even more profiles in the market, it is essential to optimize every word you write to drive the best results. Your business will achieve more sales and conversions by developing a social media strategy that matches your brand and helps you reach your community target. 

Creating a successful social media campaign is an art. Types of content, messaging, tone and imagery need to be considered. To attract the right people on the right platform at the right time, it is necessary to construct marketing personas.

In this article, we'll discuss the best 7 tips for Social media optimization creating content for any social media platform.

1. Making short videos

Consumers love seeing mixed media in content, but video has proven to be the consumer's favorite. Those who use video in their ad campaigns receive 66% more qualified leads than those who do not. Short videos are not only more likely to be consumed during a social media scan, but they also take less time and do not require a professional to produce.

There are live video options on Twitter, Facebook, Instagram, Twitch, and Tik Tok. Instagram offers a wide range of video features. The use of short videos is a helpful way to engage your followers and monitor metrics related to your videos. When the live portion of the video has ended, it is still available for viewing by your linked profiles, so they will not miss out.

2. Make interactive social content

A social media crawler bot sees user interaction as a favor. As your content gets more likes, shares, and comments, the more favorable it appears. By creating shareable content that invites users to engage, you improve your ranking and encourage loyalty to your brand. Some interactive content examples include:

• Questions and answers about your company

• During live interviews

• Follow our polls and quizzes

• Follow our promotions based on shares and likes

• Our interactive maps

• Photo captioning contests

   3. UGC (User-Generated Content) is key

Users create User-Generated Content, which includes memes, photos, videos, and screengrabs. But, how does this help with content optimization?

The creator, or followers of the creator, are engaged when it attracts their attention. Users also get engaged when they enjoy what is already popular. As a result, you will save time and effort by not having to create your own catchy content.

It's also unique to your brand, since you're not copying somebody else's work. You should ensure that any content is shared properly and that respect is given to those who deserve it.

See what's worked for brands by checking out some UGC examples.

4. Reading and responding to social media comments

A simple strategy, but reaching out to customers through their comments has proven successful in the past. Many companies are passive in the social media space, waiting for customers to find them. It should never be the case. Today, social media channels are a vital way to communicate with prospects and provide solutions to their questions. Therefore, engage with your fans, comment, like, and share interesting content which pertains to your brand. When you interact with other customers, it looks good to them and increases your chances of getting comments of your own.

5. Trends & developments report

Staying up to date with developments and trends in your field is an effective way to engage and impress your social media followers. As a result, it brands you as an authority in your field and encourages people to visit your page regularly. As an example, if a business is in the fashion industry, its followers might get a sneak peek at the new spring collection. Your readers will follow your posts in the hope of reading more news they are interested in.

6. Invite followers

To followers, companies can appear corporate and stiff, which paints your brand as a thing rather than a person. You show your customers the real people behind your product or service by posting relatable content, such as stories or videos of management and staff.

Providing your audience with insight into your brand can be done in a number of ways:

• The 'Day in the life' video

• features content posted by individual employees to showcase different departments or personalities

• Share your favorite meme or fun photo of the week

• Watch live demonstrations of products and services

• Tutorials - for example, if you sell makeup, show people how to use it! Take a look at our Glossier case study if you're in the beauty industry.

7. Connect with your social media contacts and followers

As simple as it sounds, it really is! Getting connections doesn't have to be a struggle for marketers - you can ask for them. Users of social media are called social because they are social. Their regular interactions make them eager to help a brand they like. When you post regular content, ask for tags, likes, and shares. As an invitation to action, think of it as friendly. In this case, instead of asking your Tik Tok followers for a free quote, you're asking them to tag their friends or share the post.

I hope you will take away the lesson that algorithms can help, not hinder, from this article. In social media, algorithms bind us to rules, but they also help us create content that is likely to be viral. In order to rise to the top, you must learn the rules for each platform.